Pay creators based on
how their content performs.

A campaign is a brief plus a budget. In a clipping campaign creators cut clips from your podcast, stream, song, film or show; in a UGC campaign they make original short videos about your product. You pick YouTube, Instagram, TikTok or X, set the reward model and fund the budget. Our team reviews it, it goes live, creators post on their own accounts, and views are pulled from each platform onto a live leaderboard. When it ends you review every post, and approved creators are paid from the budget.

CPM pays a fixed rate per 1,000 verified views, with a minimum and maximum per post. Best when you want predictable cost per view at scale. Rates run from $0.10 to $100 per 1,000 views.
Leaderboard splits a prize pool across the top-ranked posts. Best for a fixed budget and a competitive push.
Milestone pays a fixed amount for the highest view target a post reaches, optionally limited to the first creators to get there. Best for rewarding breakout posts.
Dual Rewards combines CPM and milestones.

The free Explorer plan runs leaderboard campaigns; paid plans unlock all four. You can also cap what a single creator earns and, on CPM, milestone or dual campaigns that run on two or more video platforms, pay each creator only for their best platform.

You pay your campaign budget plus a platform fee on top of it. The fee depends on your plan: Explorer (free) 50%, Starter ($100 a month) 20%, Builder ($250 a month) 12%, Champion ($500 a month) 10%. Minimum campaign budget is $100 on Explorer and Starter, $75 on Builder and $50 on Champion. Plans also set how many campaigns can run at once (1, 5, 15 or 50) and how many leaderboard winners you can pay (3, 10, 25 or 50). Full table on the pricing page.

You can build and fund a campaign in minutes. Every campaign is reviewed by our team before it is published, so the start date must be at least two days out. Campaigns run between 3 and 28 days, and you can pause a live campaign at any time.

On the creators' own YouTube, Instagram and TikTok accounts, as public posts. X campaigns track creators' own posts on X. Every submission links to the live post, so you can open it on the platform and read the comments. One campaign can run on several platforms with a different payout for each.

Creators must connect the account they post from, and views are read from the platform's own API through that connection. Nothing is typed in by hand, and a creator cannot submit someone else's post. Metrics are refreshed on a schedule and frozen when your review starts. For YouTube we can also share a bot-risk score built from retention, traffic sources and engagement to guide your review. You approve or reject every post before anyone is paid, and you can set minimum trust and quality scores so only proven creators can join.

Yes. Turn on review before posting and creators upload drafts first. You approve, request a revision or reject each draft, and only posts tied to an approved draft count. You can also set how many open drafts and revision rounds a creator gets.

Yes. A public campaign is open to every creator who meets your minimums for trust score, quality score, past earnings or views. A restricted campaign shows a preview and creators apply by answering your questions; you approve who gets in. A private campaign is invite-only through links you control. You can also limit a campaign to specific countries.

Creators keep the posts on their own accounts, which is where the organic reach comes from. The rights you get to reuse the content, for example in your ads or on your site, are whatever your brief asks for, so state them clearly when you create the campaign. You can download approved videos in bulk from your dashboard. For clipping campaigns, add the footage creators may use to the campaign resources.

Views, likes and comments per post and per creator (plus shares on Instagram and TikTok), a live leaderboard, spend against budget and cost per 1,000 views. From the campaign dashboard you can pull YouTube retention, traffic-source and audience analytics for your submissions. Add tracking links to your brief to follow clicks to your site or app. Analytics are included on every plan.

You only pay creators for approved results: by the view in CPM campaigns, by rank in leaderboards, or when a milestone is hit. Posts that fall below your minimum views earn nothing. If a campaign underperforms, talk to our team and we will help you adjust the brief, budget or reward model for the next one.

After your campaign ends and the posts have been reviewed, our team pays approved creators from your budget into their Game of Creators wallet. They withdraw by UPI, bank transfer, Skydo or crypto in India, and by crypto elsewhere, from a $5 minimum. You never pay creators directly.

Yes. One brand account can run campaigns for different products or clients, up to the active-campaign limit of your plan, and you can duplicate a past campaign to launch the next one in a few clicks. There are no separate client workspaces yet. For larger programs, book a call and we will set it up with you.

Sign up as a brand and launch your first campaign on the free plan, or book a 30-minute call and we will plan the brief, budget and reward model with you.