Creators earn on

performance
Brands grow on results.

Game of Creators is a clipping and UGC marketing platform. A brand, podcaster, artist, label, app or streamer launches a campaign with a brief and a budget. Clippers, editors and creators post content for it on YouTube, Instagram, TikTok or X, and are paid for the results their posts earn: verified views on video platforms, engagement on X. The brand pays for performance, not for follower counts.

Buyers: brands and D2C companies, app and SaaS founders, podcasters, music artists and labels, film and OTT studios, streamers and agencies that want short-form distribution at scale.

Earners: clippers, video editors, UGC creators, meme and theme pages, and creators of any size. There is no follower minimum. A brand-new account can join any campaign that has no trust or quality score minimum on day one.

1. Create a campaign: pick the platforms, write the brief and rules, add resources and inspiration links, and choose a reward model.
2. Fund the budget. Our team reviews the campaign before it goes live.
3. Creators post. Views are pulled from YouTube, Instagram and TikTok (engagement from X) and shown on a live leaderboard.
4. When the campaign ends, you review each post and approve or reject it. Approved creators are then paid from your budget.

1. Sign up free and connect the YouTube, Instagram or TikTok account you post from.
2. Browse live campaigns and read the brief, rules, budget and reward model.
3. Post your video on your own account and submit the link while the campaign is live.
4. Watch your views and rank on the campaign leaderboard. After the campaign ends and your post is approved, the payout is credited to your Game of Creators wallet.

Every campaign uses one of four models, set by the brand:

CPM: a fixed rate per 1,000 verified views, for example $1 per 1,000 views. The brand can set a minimum view count a post must reach to be paid and a maximum beyond which views are not counted.
Leaderboard: a prize pool split by rank. The posts with the most verified views at the end win, for example $500, $250, $150, $75 and $25 for a $1,000 pool with five winners.
Milestone: a fixed payout for the highest view target a post reaches, for example $20 for passing 10,000 views or $100 for passing 100,000 views. A tier can be limited to the first creators who reach it.
Dual Rewards: CPM and milestone payouts combined in one campaign.

Video campaigns run on YouTube (including Shorts), Instagram Reels and TikTok. One campaign can run on several of them at once, each with its own payout and brief. X (Twitter) campaigns are a separate format: creators join the campaign, their matching posts are tracked automatically, and they are ranked by engagement (likes, replies, reposts and quotes) rather than views.

Creators connect their own YouTube, Instagram or TikTok account, and views are read straight from the platform's API through that connection. Nothing is self-reported. A creator can only submit public posts from their own connected account. Metrics are refreshed on a schedule while a campaign is live, brands and creators can trigger a refresh from the campaign page, and the numbers are frozen when review starts so the figures used for payment cannot change afterwards. Every post is also reviewed by the brand or our team before it is paid.

Payouts are made after the campaign ends and every post has been reviewed. Our team then credits approved earnings to the creator's Game of Creators wallet, and creators can withdraw from a $5 minimum. In India you can withdraw by UPI, bank transfer, Skydo or crypto. In other countries withdrawals are in crypto (SOL, USDT or USDC on Solana, or BNB and USDT on BNB Smart Chain). Any processing fee is shown before you confirm a withdrawal.

The Explorer plan is free and lets you run one leaderboard campaign at a time from a $100 budget. Paid plans start at $100 a month and unlock CPM, milestone and dual reward campaigns, more active campaigns and a lower platform fee. The platform fee is a percentage added on top of your campaign budget, from 50% on the free plan down to 10% on Champion. Creators never pay to join. See pricing for the full table.

Between 3 and 28 days, chosen by the brand. The start date must be at least two days out so our team can review the campaign before it goes live. Brands can pause a live campaign and set a time for it to resume.

Yes. Creators and brands join from anywhere. India is a core market: Indian creators get UPI, bank transfer and Skydo payouts in rupees. Brands can also limit a campaign to specific countries, so set your country in your profile to see every campaign you are eligible for.

Creators can join the free community on Discord or email support@gameofcreators.com. Brands can book a call to plan a campaign.